Course Description

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing.

You’ll learn:

  • Digital marketing channels: paid and organic
  • search (SEM & SEO), display, email & mobile
  • Social media marketing
  • Foundations of User Experience (UX)
  • Customer segmentation
  • Consumer behaviour
  • Data analytics

After this course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

 

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing.

You’ll learn:

  • Digital marketing channels: paid and organic
  • search (SEM & SEO), display, email & mobile
  • Social media marketing
  • Foundations of User Experience (UX)
  • Customer segmentation
  • Consumer behaviour
  • Data analytics

After this course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

 

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator

Disclaimer

The Course Material provided by Open Colleges Pty Ltd is based on the legislative framework provided and maintained by the Australian Government. Any reference to legislation, Australian Standards, Codes of Practice and guidelines for industry will be based on the use of the appropriate Australian legislative framework.

Course number E1131IN
Qualification name BSB42415 Certificate IV in Marketing and Communication (specialising in Digital Marketing)
Course duration Maximum 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Case studies, Demonstrations, Knowledge tests, Presentations
Awarded by
  • Open Colleges (Provider number: 90796)

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast paced world of online marketing.

You’ll learn:

  • Digital marketing channels: paid and organic
  • search (SEM & SEO), display, email & mobile
  • Social media marketing
  • Foundations of User Experience (UX)
  • Customer segmentation
  • Consumer behaviour
  • Data analytics

After this course you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.

 

Module 1: Module 1: Introduction to digital marketing

You'll get an introduction to the digital marketing sector and learn about the new technologies and future trends affecting the industry

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Module 2: Module 2: Digital disruption

The marketing environment is rapidly changing - this module will teach you about innovation and managing change

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Module 3: Module 3: Digital relationship management

Practice your 'pitch' and develop presentation skills for dealing with clients or other stakeholders in the marketing industry

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Module 4: Module 4: Marketplace analysis and customer segmentation

We'll show you how to research the marketplace, analyse the results and develop segmentation strategies based on customer needs

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Module 5: Module 5: Customer behaviour insight development

Understanding how to identify your customers and the buyer decision process is critical. You'll also learn how to develop insights based on market research

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Module 6: Module 6: Data analytics

Learn about the growing field of marketing analytics and how to use data to optimise your marketing tactics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Module 7: Module 7: Digital marketing channels

SEM, SEO, social media, email, display, mobile. This module covers the digital marketing channels you need to reach your audienc

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

Module 8: Module 8: User experience (UX) foundations

Create meaningful digital experiences for your users and understand the UX metrics that matter

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

Module 9: Module 9: The digital marketing plan

Bring it all together by developing and implementing your own comprehensive digital marketing plan

  • Gather and organise information
  • Research and analyse information
  • Present information

Education

There are no formal education entry requirements for this course.

English

This course requires learners to read online learner modules, undertake a range of task-driven assessments and engage in online discussions. Consequently, learners need to have an effective command of written and spoken English. As a guide we recommend that learners currently or have previously:

  • Been employed in a workplace for at least one year, where they predominantly use English language in verbal and written communications and/or;
  • Have successfully completed one year of study taught predominately in English language and/ or;
  • Have achieved an International English Language Testing System (IELTS) examination score of 5.5 during the past three years and/or;
  • Have achieved an overall pass score on our free Open Colleges Language, Literacy and Numeracy tool available on our website for a Certificate IV.

Computing

You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher.
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software.

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image, audio and video files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study this course. This tool can also help you determine your learning level and help you plan your future studies.

You can access the Language, Literacy and Numeracy tool here.

Kellie Pevy

Kellie has worked within the education and management sectors for the past 15 years.  During these years she owned five florist shops and a nationally accredited training organisation which specialised in both business management and floristry programs.  Her qualifications include an Advanced Diploma of Management, a Diploma of Project Management, a Diploma of Marketing, a Diploma of Business, a Diploma of Vocational Education and Training and a Diploma of Training and Design Development.

Start learning for less. Our payment options could help you make considerable savings on the cost of this course. 

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